Fresh meals, all cooked in under 15 minutes and prepared for you by one of the worlds finest chefs.

Scratch meals are for people who value the virtues of good cooking but who equally value their time. They want integrity, but on their own terms; healthy food, but at a pace that suits their busy life.

If this sounds like you then you've just discovered your perfect culinary combination: freshly prepared ingredients for you to enjoy cooking yourself, with nothing added apart from the genius of the chef behind the recipes, Michel Roux Snr.

We believe that night after night of takeaways and ready meals not only takes its toll on your health, as well as the bank balance. Which is why we set up Scratch, a smarter alternative for people who care about what they eat and also care about themselves.

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How did Scratch come about?

We (Alex and Phil) started scratch because we wanted to find a way of being able to cook a decent meal without the hassle of busy, everyday life always getting in the way.

After getting fed up with nightly takeaways and ready meals and, if truth be told, putting on a bit too much weight too early in our twenties we thought enough is enough!

We put together some recipes with help from friends and family and got a pitch at Whitecross Street Market in East London. With our sleeves rolled up and a lot of chopping practice we launched in Sainsbury's on the 18th May 2011.

There have been quite a few changes since the early mornings at Whitecross Street, and we have been very lucky to have been supported by amazing organisations like the Prince's Trust along the way, but we're trying to do exactly the same thing: make it easier for people to cook tasty meals from scratch.